Growthline Partners:

Marketing Automation Solutions for Hybrid Sales

Our digital marketing consulting service designs and implements marketing automation solutions that support Hybrid Sales Models

 

What is a Hybrid Sales model and the expanding role of marketing?

Our mission is to provide exceptional business and technology consulting services for small and medium sized businesses in various industries. We are headquartered in Savannah, GA, and specialize in building business platforms for manufacturing, building product and materials distributors and project-based companies. 

Quite simply, the Hybrid sales model is interacting with customers in the manor and channel that they desire…Omnichannel. Today’s B2B customers are very clear about what they want from suppliers: more channels, more convenience, and a more personalized experience. They want the right mix of in-person interactions, remote contact via phone or video, and e-commerce self-service across the purchasing journey. Adjusting to this new dynamic requires B2B organizations to shift from “traditional” and “inside” sales to “hybrid” in order to move with the customer.

Digital Sales

Historically, the marketing function has focused on the early stages of lead generation, then handed off leads quickly to sales. Today, marketing plays the primary role in designing and executing the customer buying journey and has an expanded role in ensuring that customers are effectively engaged and nurtured as they move through the pathway to purchase. (See Exhibit 1.)

Growthline Partners certified Zoho and Salesforce Marketing Automation consultants work with clients to develop a custom marketing automation platform that closely aligns with the needs of sales to deliver an enterprise, digital, go to market proposition.

If you are looking for a smart choice for your business software and consulting needs, look no further than Growthline Partners. We are committed to delivering quality solutions that will help you achieve your business objectives and grow your bottom line. Contact us today to find out how we can help you take your business to the next level. 

Since a B2B's marketing department is taking a more substantial role in a companies revenue stream, the alignment between sales and marketing is imperative.

 

 

Sales and marketing misalignment is extremely common, and companies with divided sales and marketing teams that function separately are putting themselves at a disadvantage.  Both your sales and marketing teams share objectives but achieve them in very different ways. Despite these differences in approach, ensuring that the two teams are aligned is critical to your business’ success.

Sales and marketing alignment is potentially the largest opportunity for improving business performance today. When marketing and sales teams unite around a single revenue cycle, they dramatically improve marketing return on investment (ROI), sales productivity, and, most importantly, top-line growth. According to data from Marketo, companies with strong alignment perform better, reporting 36% higher customer retention rates and 38% higher sales win rates. Our sector knowledge and experience allows us to help B2B companies form their “Go to Market” GTM strategy with respect to their sales and marketing department’s roles, and process.

Our understanding of the sales and marketing department’s roles and process allows Growthline Partners’ certified consultants to strategically assist clients with configuring their marketing software modules from Salesforce (Marketing Cloud & Pardot) & and Zoho Marketing Automation & Campaigns to provide data and analytic on an enterprises prospects and customers journey including lead generation, campaigns, journey, engagements, scoring, A-B Testing, etc.

 
 

How Our Marketing Automation Consulting can Benefit Your Company

Our marketing automation consulting services can help if:

  • Your company already has, or is considering buying, a marketing automation solution like Zoho MA,  Salesforce Marketing Cloud or Pardot.
  • You’re experiencing problems with an existing marketing automation system instance that other marketing automation consultants and your in-house team can’t seem to resolve.
  • You feel like you should be doing more with your marketing automation platform but don’t have a good go-forward plan.
  • Marketing is getting heat from senior executives and Sales leadership on why they aren’t delivering more qualified leads after spending so much on marketing tools.
  • Your company has a mountain to climb in terms of upcoming lead generation numbers to hit plan, and you’re struggling to think where all those leads will come from.
  • You’re doing just fine with marketing automation, have a decent plan and are getting good results – but would still love to kick things into a higher gear.

Our Marketing Automation Service Offerings

Since a B2B’s marketing department is taking a more substantial role in a companies revenue stream, the alignment between sales and marketing is imperative.

Why Sales and Marketing Alignment is Essential

Sales and marketing misalignment is extremely common, and companies with divided sales and marketing teams that function separately are putting themselves at a disadvantage.  Both your sales and marketing teams share objectives but achieve them in very different ways. Despite these differences in approach, ensuring that the two teams are aligned is critical to your business’ success.

Sales and marketing alignment is potentially the largest opportunity for improving business performance today. When marketing and sales teams unite around a single revenue cycle, they dramatically improve marketing return on investment (ROI), sales productivity, and, most importantly, top-line growth. According to data from Marketo, companies with strong alignment perform better, reporting 36% higher customer retention rates and 38% higher sales win rates. Our sector knowledge and experience allows us to help B2B companies form their “Go to Market” GTM strategy with respect to their sales and marketing department’s roles, and process.

Our understanding of the sales and marketing department’s roles and process allows Growthline Partners’ certified consultants to strategically assist clients with configuring their marketing software modules from Salesforce (Marketing Cloud & Pardot) & and Zoho Marketing Automation & Campaigns to provide data and analytic on an enterprises prospects and customers journey including lead generation, campaigns, journey, engagements, scoring, A-B Testing, etc.

Our marketing automation consulting services can help if:

  • Your company already has, or is considering buying, a marketing automation solution like Zoho MA,  Salesforce Marketing Cloud or Pardot.
  • You’re experiencing problems with an existing marketing automation system instance that other marketing automation consultants and your in-house team can’t seem to resolve.
  • You feel like you should be doing more with your marketing automation platform but don’t have a good go-forward plan.
  • Marketing is getting heat from senior executives and Sales leadership on why they aren’t delivering more qualified leads after spending so much on marketing tools.
  • Your company has a mountain to climb in terms of upcoming lead generation numbers to hit plan, and you’re struggling to think where all those leads will come from.
  • You’re doing just fine with marketing automation, have a decent plan and are getting good results – but would still love to kick things into a higher gear.

To assist our B2B clients, we offer a wider range of advisory and execution-oriented consulting services related to marketing automation, including the following:

  • Marketing Automation Strategy – Our marketing automation consultants can help you see the big picture of what’s possible with marketing automation and how it can advance business interests and unleash new avenues for growth.

  • Marketing Automation Audits and Assessments – The fail points in marketing automation are too many to count. Perfect for those who believe that an ounce of prevention is worth a pound of cure!

  • Marketing Automation Setup and Launch – The race is won or lost at the starting gate. Our marketing automation kickstart will set you up for a win.

  • Marketing Automation Optimization – If your marketing automation isn’t getting substantially better with each passing month, you’re lagging behind the competition. Our Zoho marketing automation and Salesforce Pardot and Marketing Cloud consultants can help you get better results with less effort and less pain.

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