Growthline Insights

Welcome to our Insights, where we share our deep industry knowledge of the field with you and your team. Each week we will add a few articles written about Zoho CRM and Salesforce Customizations.

The Basics of An Ideal Sales and Marketing Technology Stack

The Basics of An Ideal Sales and Marketing Technology Stack A guide to creating a cohesive and effective technology system for your sales and marketing teams What constitues and ideal sales and marketing tech stack An ideal tech stack for sales and marketing teams is one where all the tools – sales prospecting, closing, content

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The Critical Need for Change Management

The Critical Need for Establishing a Change Management Program for CRM and AI Initiatives Ensuring Successful Implementation and Maximizing Benefits In today’s rapidly evolving business landscape, the implementation of new technologies such as Customer Relationship Management (CRM) systems and Artificial Intelligence (AI) initiatives is essential for maintaining competitiveness and driving growth. However, the successful integration

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How to Conduct a Technology Stack Audit for Sales and Marketing 

A guide for evaluating the current state and performance of your sales and marketing technology stack. What is a sales and marketing technology stack? Technology Stack Audit is the best way to understand your sales and marketing technology stack. The set of software, hardware, and tools that you use to plan, execute, and measure your

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Project-based Businesses Have Unique Challenges

Running a project-based business has its own challenges and most business systems are not built to solve your problems. That’s why an end-to-end platform that can integrate your marketing and sales, project management, ERP, and HR functions, which can provide you with real-time visibility and insights into your performance can be a key business attribute.

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How Industrial Companies Can Boost Their Sales with Digital Capabilities 

Manufacturers and Distributors face many challenges in today’s competitive and uncertain market. Customers are more demanding, competitors are more agile, and margins are under pressure. To survive and thrive, industrial companies need to transform their sales processes and capabilities to meet the changing needs and expectations of their customers. This report will explore how industrial

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Zoho Product Enhancement 

Growthline presents: Zoho CRM Module Enhancements Zoho has announced the availability for general release an enhancement to their CRM that will allow the emails for multiple contacts to be associated with an opportunity. This zoho product enhancement enables emails from multiple contact roles can be linked to an opportunity in Zoho CRM Before, only the

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Sales Technology Stack Tip #1

Start with the outcome, not the technology Chief Commercial Officer – Consumer Goods Company Start with the outcome, not the technology: There seems to be an automated tool for every step of the sales value chain. But rather than be distracted by the latest technology, successful sales organizations start with the specific outcome they want

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