Growthline Insights

Welcome to our Insights, where we share our deep industry knowledge of the field with you and your team. Each week we will add a few articles written about Zoho CRM and Salesforce Customizations.

The Main Principles of an Ideal Sales and Marketing Technology Stack 

A guide to creating a cohesive and effective technology system for your sales and marketing teams. What constitutes an ideal sales & marketing tech stack? An ideal Marketing Technology Stack, for sales and marketing teams, is one where all the tools – sales prospecting, closing, content marketing, data enrichment, etc. – work together to drive results

Read More »

How to Conduct a Technology Stack Audit for Sales and Marketing 

A guide for evaluating the current state and performance of your sales and marketing technology stack. What is a sales and marketing technology stack? Technology Stack Audit is the best way to understand your sales and marketing technology stack. The set of software, hardware, and tools that you use to plan, execute, and measure your

Read More »

Project-based Businesses Have Unique Challenges

Running a project-based business has its own challenges and most business systems are not built to solve your problems. That’s why an end-to-end platform that can integrate your marketing and sales, project management, ERP, and HR functions, which can provide you with real-time visibility and insights into your performance can be a key business attribute.

Read More »

How Industrial Companies Can Boost Their Sales with Digital Capabilities 

Industrial companies face many challenges in today’s competitive and uncertain market.  Customers are more demanding, competitors are more agile, and margins are under pressure. To survive and thrive, industrial companies need to transform their sales processes and capabilities to meet the changing needs and expectations of their customers. This report will explore how industrial companies

Read More »

Zoho Product Enhancement 

Growthline presents: Zoho CRM Module Enhancements Zoho has announced the availability for general release an enhancement to their CRM that will allow the emails for multiple contacts to be associated with an opportunity. This zoho product enhancement enables emails from multiple contact roles can be linked to an opportunity in Zoho CRM Before, only the

Read More »

Sales Technology Stack Tip #1

Start with the outcome, not the technology Chief Commercial Officer – Consumer Goods Company Start with the outcome, not the technology: There seems to be an automated tool for every step of the sales value chain. But rather than be distracted by the latest technology, successful sales organizations start with the specific outcome they want

Read More »

Zoho Calendar Integration with Zoom, Microsoft 365; Feature Enhancements

Zoho Announcement: Zoho Calendar Integration with Zoom, Microsoft 365; Feature Enhancements January 5, 2023 — Zoho announced major enhancements to the integration between Microsoft 365 calendar and and Zoho calendar applications. Previous integration was limited to a one-way sync between the two calendars with Zoom integration being problematic. With this new release there is true

Read More »
Scroll to Top