With the rise of data analytics, AI, cloud technology, and sophisticated sales tools, the role of technology in modern sales has increase exponentially.

What is the role of sales operations in today sales model?

Sales operations have evolved significantly in recent years, thanks to the integration of technology. From automation to analytics, these advancements have had a significant impact on sales performance. In this article, we’ll explore the latest trends in sales operations and how they can help businesses achieve their goals.

Sales operations teams accomplish their goals through a variety of roles and functions including strategy, data analysis, hiring and training, forecasting, territory design, and sales process optimization. Depending on the client, Growthline Partners can provide a complete array of services and while the exact structure and functions will vary from business to business, generally these roles and services that we provide can be defined under two main categories:

• Strategy

• Technology

Here’s a brief breakdown of the primary services that we can provide in the sales ops role to the sales team.

Strategy

One of the main roles of sales ops is to define a high-level vision for the sales organization and develop strategies to meet those goals.

A few of their strategic functions might include:

• Sales process optimization

• Sales technology and methodology evaluation

• Sales coverage model and territory planning

• High-level planning and goal setting

• Data analysis

• Sales forecasting

Technology

Technology has revolutionized sales operations, providing numerous benefits to businesses. One of the most significant advantages is automation, which can streamline processes and reduce the time and effort required for tasks like lead generation, data entry, and reporting. Additionally, technology can provide valuable insights through analytics, allowing sales teams to make data-driven decisions and improve their performance. Overall, technology has become an essential tool for modern sales operations, helping businesses stay competitive and achieve their goals.

Over the past several years, there has been an exponential increase in the SaaS applications and other sales tools available to organizations. While better data and technology can promote sales, the complexity of multiple platforms can overwhelm sales reps and turn into a time-suck on the sales floor. In this area we closely work with sales to leverage technology with their daily responsibilities and to manage the sales tech stack so the sales reps can focus on selling.

Here are a few ways we can do this:

• Integration of apps and tools

• Adoption and customization of a CRM

• Communications management

• Data management and reporting

• Task automation

Growthline Partners’ Sales Operations as a Managed Service

Many small and medium sized organizations are looking for assistance with managing or increasing their sales operations efficiencies and sales enablement’s capabilities. But often the services of a fulltime resource are not required. Growthline Partners can provide the “ops” services as a natural extension of our “design-build-run” model.

As your business grows and evolves, your Salesforce Org needs to do the same.

Historically, Salesforce upkeep has been handled by a single admin with basic development support. However, the number of capabilities necessary to support, sustain, and extend a Salesforce Org have grown exponentially over time. Or conversely, for smaller companies that do not need a fulltime resource, a part-time resource makes better economic sense.

Salesforce and Zoho Managed Services are a flexible, scalable, and economic solution to maintain and realize your investment – without the need to hire additional full-time, dedicated employees.

We can provide certified Salesforce, Zoho and Microsoft administrators, either on a predefined or “as-needed” basis.